Privacy Policy
Hardell Privacy Policy
This Privacy Policy describes how Hardell ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website www.hardell.com (the "Site") or make a purchase from the Site.
This policy explains our privacy practices and is designed to comply with applicable U.S. state laws, including the Colorado Privacy Act (CPA) and the California Consumer Privacy Act (CCPA).
1. Information We Collect
When you visit the Site or make a purchase, we collect certain information about you. We refer to information that can uniquely identify an individual as "Personal Information."
Device Information
- Examples Collected: Web browser version, IP address, time zone, cookie information, products you view, search terms, and how you interact with the Site.
- Purpose: To load the Site accurately for you, and to perform analytics on Site usage to optimize your experience.
- Source: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure: Shared with our processor, Shopify.
Order Information
- Examples Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose: To provide products or services to you (fulfill our contract), process payment, arrange for shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and (in line with your preferences) provide you with information or advertising relating to our products or services.
- Source: Collected directly from you.
- Disclosure: Shared with Shopify, PayPal, and various shipping carriers.
Customer Support Information
- Examples Collected: Name, email address, phone number, and any other information you choose to provide in your communications with us.
- Purpose: To provide customer support and respond to your inquiries.
- Source: Collected directly from you.
- Disclosure: Shared with service providers such as Privay email, Tidio, and Facebook Messages.
2. How We Use Your Personal Information
We use your Personal Information for the following purposes:
- Providing Services: To process orders, handle payments, arrange for shipping, and provide order confirmations.
- Communication: To send order updates, respond to your inquiries, and provide customer support.
- Marketing and Advertising: To send you promotional emails (you can opt-out at any time) and provide you with targeted advertisements or marketing communications we believe may interest you. We will not use your personal information or images for advertising without your explicit consent.
- Improvement and Analytics: To understand how customers use the Site and to improve our products and services.
- Security and Fraud: To screen orders for potential risk or fraud.
Important Note: We do not provide free gifts or incentives where the primary purpose is to collect your personal information. Any promotional offers are incidental to the main purpose of selling our products.
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
- Payment Processors: To securely process your payment.
- Shipping Carriers: To deliver your order.
- Marketing Partners: To serve ads on social media platforms or search engines.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
We do NOT sell your personal information for monetary compensation. However, under the Colorado Privacy Act and CCPA, the exchange of data for "other valuable consideration" (e.g., for targeted advertising) could be interpreted as a sale. To the extent required by law, we provide you with the right to opt-out of such sharing.
4. Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page here.
You can opt-out of targeted advertising by visiting:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal here.
5. Cookies and Tracking Technologies
A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor.
Cookies Necessary for the Functioning of the Store
| Name | Function |
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics Cookies
| Name | Function |
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages. |
| _orig_referrer | Track landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Managing Cookies
The length of time that a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies, please refer to your browser's help file or visit www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
We use cookies to determine your location for currency conversion purposes and store that currency preference in a session cookie in your browser (a temporary cookie which is automatically removed when you close your browser). This ensures that the selected currency remains consistent when browsing our website.
6. Information Security
To protect your personal information, we take reasonable precautions and follow industry good practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.
Communications with our Website are conducted using Secure Socket Layer (SSL) encryption technology. Through our use of SSL encryption technology, all information communicated between you and our website is secured.
7. Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
8. Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children under the age of 13. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using the details below to request deletion.
9. Your Rights & Lawful Basis
Colorado Residents (CPA) & California Residents (CCPA)
If you are a resident of Colorado or California, you have certain rights regarding your personal information, including:
- Right to Know: To confirm whether we are processing your personal data and to access that data.
- Right to Access: To obtain a copy of the personal data we hold about you in a portable format.
- Right to Correction: To correct inaccuracies in your personal data.
- Right to Deletion: To request deletion of your personal data.
- Right to Opt-Out: To opt-out of the sale of your personal data or its use for targeted advertising.
- Right to Appeal: To appeal a decision we make regarding your privacy rights request.
If you would like to exercise these rights, or if you would like to designate an authorized agent to submit these requests on your behalf, please contact us through the contact information below.
European Residents (GDPR)
If you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
If you are a resident of the EEA, you have the right to:
- Access the Personal Information we hold about you.
- Port it to a new service.
- Ask that your Personal Information be corrected, updated, or erased.
If you would like to exercise these rights, please contact us through the contact information below.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper here.
10. Automatic Decision-Making
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with deny listed IP addresses. This denylist persists for a small number of days.
11. Data Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the "Your Rights" section above.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated version on this page and indicate the "Last Updated" date.
13. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your privacy rights, please contact us:
📧 Email: contact@hardell.com
📞 Phone: +1 (303)521-2485
🕒 Office Hours: Monday---Friday, 9:00 AM---4:00 PM (EST)